The best way to improve customers' experiences is to listen to what they have to say and make changes that really matter.
Not every customer is going to go away satisfied. Unhappy customers are many times more likely to tell others about their experience than satisfied customers. Give them a place to express their unhappiness where you can do something about it. Do you want them telling you they're unhappy, or Yelp?
Customers often want new products or experiences that you may be able to offer. Uncover these by asking them.
Let's face it, success is not based on single sales. It is based on long-term meaningful relationships that result in customers coming back again and again. Let customers know you care and give them a voice.
What different customer groups are you serving and what are their different needs?
Customers give you their feedback and tell you how to contact them for a chance to win monthly prizes. This results in a database of actual customer information.