Business Short Books

 These books are designed to provide a deep understanding of focused areas in business strategy. Each short book is 25 - 40 pages long (similar to a textbook chapter). In each book you will find a discussion of the topic, strategic applications, and examples. They are all available from

Books by John Story

The Power of Segmentation

Price Elasticity of Demand and Marketing

Marketing Math Made Really Easy

Video Introduction

PowerPoint Slides

Learning Curves, Economies of Scale, and Strategic Marketing

Video Introduction

The Millennial Guide for Marketers, Managers, and Millennials

Video Introduction

Old Guy Surfing

This is NOT a business book, but was a lot of fun to write.


Files coming soon.