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John Story, Ph. D. --- University of St. Thomas, Houston

Business Short Books

 These books are designed to provide a deep understanding of focused areas in business strategy. Each short book is 25 - 40 pages long (similar to a textbook chapter). In each book you will find a discussion of the topic, strategic applications, and examples. They are all available from Amazon.com

Buy online from Amazon

Books by John Story

The Power of Segmentation

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Price Elasticity of Demand and Marketing

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Marketing Math Made Really Easy

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Video Introduction

PowerPoint Slides

Learning Curves, Economies of Scale, and Strategic Marketing

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Video Introduction


The Millennial Guide for Marketers, Managers, and Millennials

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Video Introduction


Old Guy Surfing

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This is NOT a business book, but was a lot of fun to write.

Downloads

Files coming soon.