Our Story

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 I have been a college professor for about 25 years and have been engaged in consulting for the past 20 years. I have worked for everything from consumer retail firms to the military. My primary interests are market segmentation, customer relationships with brands, understanding consumer behaviors, generational cohort (millennials) studies, and university recruiting and retention. 

Brief Background – 

BBA and MS in Marketing, Texas A&M University

Ph. D. in Business, University of Colorado, Boulder

Associate Professor of Business, University of St. Thomas, Houston, TX

Commercial Marketing Researcher since 2003

Clients Served

Auto Industry

• BMW of North America*
• Honda Canada*
• VW*
• Ford* 

Banking

• Bank of Houston

Retail/Grocery

• HEB*

• Payless Shoes*

• Kroger

Professional

• UHY Advisors

Other

• Columbus, Texas Chamber of Commerce

University of St. Thomas, Houston

• Annual Student Engagement Study

• Brand Health Analysis

* Under contract with TRG iSky