John Story, Ph. D. --- University of St. Thomas, Houston

Our Story

Storyed Solutions - the commercial home of John Story, Ph. D.

 I have been a college professor for about 20 years and have been engaged in consulting for the past 15 years. I have worked for everything from consumer retail firms to the military. My primary interests are Customers' Relationships with Brands, Generational Cohort (Millennials) Studies, and University Recruiting and Retention. 

Brief Background – 

BBA and MS in Marketing, Texas A&M University

Ph. D. in Business, University of Colorado, Boulder

Associate Professor of Business, University of St. Thomas, Houston, TX

Commercial Marketing Researcher since 2003

Clients Served

Auto Industry

  • BMW of North America*
  • Honda Canada*
  • VW*
  • Ford* 


• Bank of Houston


• HEB*

• Payless Shoes*

• Kroger


• UHY Advisors

University of St. Thomas, Houston

• Annual Student Engagement Study

• Brand Health Analysis



* Under contract with TRG iSky