The Blackboard page will be available on June 26th, but I want to give you the opportunity to get an early start. This page gives you links to the Schedule, Syllabus, and Textbook.
This class moves really fast in the summer, and I highly recommend that you get started early. Get familiar with the syllabus, read a few chapters, and put important due dates in your calendar.
The textbook is free of charge and available online:
You can access the textbook at no charge at this link:
I will have limited availability before the course starts, but you can e-mail me and I'll get back to you as soon as I can.
5Ms of marketing, buyer, consumer, customer, customer-driven marketing strategy, customer equity, customer loyalty, customer relationship management (CRM), customer retention, customer value, delight needs, desired object, ethical marketing, exchange process, external interested parties, form utility, internal marketing, internal interested parties, internet advertising, macroenvironment, marketing, marketing concept, marketing environment, marketing mix, marketing process, marketing strategy, microenvironment, organizational culture, PESTLE analysis, place, place utility, possession utility, price, product, product concept, production concept, promotion, real needs, retailers, sales concept, secret needs, seller, societal marketing concept, interested parties, suppliers, time utility, unstated needs, utility, value, value proposition, wholesalers
BCG matrix, business-level strategy, business portfolio, buyer persona, concentric diversification, conglomerate diversification, corporate-level strategy, corporate social responsibility (CSR), customer acquisition cost, customer lifetime value (CLV), executive summary, functional strategy, gap analysis, goals, horizontal diversification, key performance indicators (KPIs), market development strategy, market penetration strategy, marketing dashboard, marketing ethics, marketing metrics, mission statement, objectives, product development strategy, product diversification strategy, product positioning, strategic business unit (SBU), Strategy, SWOT analysis, vision statement
4Ps; attitudes; beliefs; buyer’s black box; cognitive dissonance; complex buying behavior; consumer buying behavior; consumer decision process; consumer market; cultural factors; culture; dissonance-reducing buying behavior; economic situation; environmental factors; family; gender; habitual buying behavior; heuristics; learning; life cycle stages; lifestyle; Maslow’s hierarchy of needs; motivation; occupation; perception; personality; product differentiation; reference groups; roles; selective attention; selective distortion; selective retention; social class; social factors; status; subculture; variety-seeking buying behavior